| 摘要: |
| 战略成本动因分析可以为企业的战略定位提供战略性信息。依据我国钻井公司战略成本动因分析提供的战 略性信息，采用改进的模糊综合评价SWOT法，对我国钻井公司进行国际化经营的战略定位,并据此进行相应的实 证研究。结果表明，改进后的SWOT法有助于提高我国钻井公司国际化经营战略定位的科学性与准确性。 |
| 关键词: 钻井公司 战略成本动因 战略定位 模糊综合评价 |
| DOI： |
| 分类号: |
| 基金项目: |
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| Application of fuzzy comprehensive evaluation method for drilling companies' strategic positioning in international operations |
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ZHAO Zhen-zhi,ZHANG Zai-xu,ZHANG Chuan-ping, WANG Yong
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(College of Economic Administration in China University of Petroleum, Dongying 257061, Shandong Province, China)
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| Abstract: |
| Strategic cost-driver analysis can provide strategic information for enterprise1 s strategic positioning. Using the strategic information offered by strategic cost-driver analysis，the fuzzy comprehensive evaluation method was adopted to improve SWOT (strength, weakness, opportunity and threat) method for internal drilling companies' strategic positioning in international operations. And the relevant positive research was done. The results indicate that the improved SWOT method can raise scientificity and accuracy of internal drilling companies1 strategic positioning in international operations. |
| Key words: drilling company strategic cost-driver analysis strategic positioning fuzzy comprehensive evaluation |
