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| Application of fuzzy comprehensive evaluation method for drilling companies' strategic positioning in international operations |
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ZHAO Zhen-zhi,ZHANG Zai-xu,ZHANG Chuan-ping, WANG Yong
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(College of Economic Administration in China University of Petroleum, Dongying 257061, Shandong Province, China)
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| Abstract: |
| Strategic cost-driver analysis can provide strategic information for enterprise1 s strategic positioning. Using the strategic information offered by strategic cost-driver analysis，the fuzzy comprehensive evaluation method was adopted to improve SWOT (strength, weakness, opportunity and threat) method for internal drilling companies' strategic positioning in international operations. And the relevant positive research was done. The results indicate that the improved SWOT method can raise scientificity and accuracy of internal drilling companies1 strategic positioning in international operations. |
| Key words: drilling company strategic cost-driver analysis strategic positioning fuzzy comprehensive evaluation |
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